The vision behind ARZO comes to life through its founder, Deethya Jain — a woman whose love for jewellery runs deeper than design. It’s a bond rooted in emotion, memory, and art.

Deethya’s relationship with jewellery began in childhood, surrounded by her grandmother’s heirloom boxes, overflowing with pearls, stones, beads, and old ornaments — being adorned, taken apart, and lovingly put back together. This was more than fascination; it was storytelling through jewels. The spark grew into a passion, and that passion became ARZO.

For her jewellery is not just a profession — it’s all love. She sees beyond materials and price tags. What truly captures her heart is the emotional connection women share with their jewellery — the legacy, love, dreams, and individuality each piece holds. ARZO is her way of sharing that feeling — of making every woman feel connected, beautiful, and seen.

ARZO is a celebration of a woman’s dreams, strength, and her timeless desire to feel beautiful. Derived from the Persian word for "hope," ARZO reflects the spirit of longing, wishing, and believing — something every woman carries in her heart, no matter her age or walk of life.

At ARZO, we honour this emotion by crafting jewellery that looks and feels as exquisite as real jewels — without the extravagant price tag. Our mission is simple: to offer affordable luxury that doesn’t compromise on beauty, quality, or craftsmanship. Every piece is designed to empower, uplift, and complement your unique style.

We believe that luxury shouldn’t be reserved for a few. That’s why accessibility is at the core of our brand — allowing every woman to indulge in elegance and self-expression, without stretching her budget. From statement-making necklaces to delicate daily-wear pieces, ARZO offers jewellery that feels luxurious, travels well, and makes you look unforgettable.